Pridhvi Asset Reconstruction and Securitisation Company Limited (PARAS) was incorporated under the Companies Act 1956 on 27th March, 2007.The Company was issued Certificate of Registration by the Reserve Bank of India on 09.04.2008 to carry on the business of Securitisation or Asset Reconstruction under Section 3 of the Securitisation and Reconstruction of Financial Assets and Enforcement of Security Interest Act, 2002 (SARFAESI Act 2002).The Company is the first ARC to be licenced by the RBI in South India.
PARAS is promoted by Sri M. Siva Rama Vara Prasad, a highly successful first generation entrepreneur. He acquired several sick companies and turned them around in to viable both in India and Overseas.
To create value to the stakeholders through focused and pro-active approach in revival and reconstruction of impaired assets.
The Promoters, Directors and the Management team work with a deep sense of understanding and commitment in achieving company’s objectives.
To respond to clients’ needs with passion; adding qualitative and quantitative value to the service.
To build a strong brand recognized for its transparency, ethical practices and efficiency in resolution of stressed assets.
To act responsibly with high degree of honesty and integrity and to strive for professional excellence.
To provide effective and efficient support. To develop and execute plans that will deliver best results in a challenging environment.
Sri. P. Rama Krishna Chowdary is former General Manager of Union Bank of India and served the bank for 39 years. Mr.Chowdary worked as Chief Representative of the Bank in USA for five years and also as Zonal Manager, for two years. Before retirement he headed the Customer Acquisition Group and Financial Inclusion division for three years. He joined PARAS as Vice President in September, 2023.
Sri. Mallikarjuna is former General Manager of Andhra Bank, headed the recovery and legal departments in Andhra Bank. Post retirement in 2017, he was selected and posted as Presiding Officer, Debts Recovery Tribunal I in Hyderabad for four years. He is registered as Insolvency Professional with IBBI. He joined PARAS as Vice President in April, 2022.
Sri. Koteswara Rao SSR is a Fellow Member of the Institute of Chartered Accountants of India and a senior partner in M/s. Brahmayya & Co. Chartered Accountants, Hyderabad.
He served as a Director on the Boards of APIDC and APSFC for over 20 years. He is a former member of the Regional Council and Central Council of The Institute of Chartered Accountants of India; former President of the Federation of Andhra Pradesh Chambers of Commerce & Industry.
Sri. Richard B Saldanha was with M/s. Hindustan Lever Ltd. and M/s. Unilever Plc for 30 years. Later he was appointed as Chairman and CEO of M/s.Unilever, Peru and was a member of M/s. Unilever Latin America Board.
Ms. K. Sujatha Rao is an officer of Indian Administrative Service (Retired). She held important positions both in the Government of Andhra Pradesh and Government of India.
As Commissioner Institutional Finance, she was closely associated with financial aspects of several key projects in irrigation, education, health etc. She retired as Secretary, Ministry of Health and Family Welfare, Government of India in 2010.She represented India on the Board of the Global Fund, WHO, UNAIDS, to name a few. She is actively associated with several voluntary organizations working for the welfare of women and children particularly in rural areas.
Sri.Vepa Kamesam is a former Deputy Governor of the Reserve Bank of India during 2001-03. He has over 37 years experience in banking industry. He held very senior positions in India and overseas branches of State Bank of India. He was Managing Director of SBI European Bank Plc., London, State Bank of Travancore and State Bank of India. He held the position of Managing Director of the Institute of Insurance and Risk Management (IIRM) during 2005 to 2013.
Sri. M.Gopalakrishnaiah is former General Manager of Andhra Bank. He was elevated as Executive Director of Bank of Maharashtra during 1992 -1997. During his career spanning over 37 years he held important positions in all facets of banking.
Sri M. Siva Rama Vara Prasad is the promoter of the company. He is a Metallurgical Engineer coming from an agriculture family. He started his career acquiring sick units and turning them into successful ventures. Later he moved to West Africa, where he acquired sick cement and steel companies and transformed them into viable and profitable ventures. Sri Prasad is the chief promoter and Chairperson of Prasaditya Group with headquarters in Hyderabad. He promoted over 35 companies operating in 16 countries across the globe. He has interest in diversified sectors like cement, steel, power generation, chemicals, automobiles, international trading, software development, real estate, film studio, apparels and garments, etc. providing employment to over 20000 people in India and abroad.
Dr. Pamidi Kotaiah is a former Executive Chairman and Managing Director of NABARD during 1990 to 1998. Prior to that he served at the Reserve Bank of India and Agricultural Refinance and Development Corporation in the senior positions from 1961. He has varied experience working with international institutions including the International Fund for Agricultural Development, Rome, Food and Agriculture Organisation of the United Nations and the World Bank.
He was a Member of the Narasimham Committee on Banking Sector Reforms,1998. In recognition of his services in agriculture and allied activities, he was awarded Honorary Degree of Doctorate of Letters by Andhra University in 1997.
Sri. Ramakrishna Prasad is a legal professional with experience of four years as a practicing Advocate. Later he worked as a Law Officer in senior cadres in Banks for over 20 years. Before joining the company in 2016 he was with Kotak Mahindra Bank Limited as Zonal Head (Recovery).
Sri. Ranga Rao is a Post graduate in Management and also a CAIIB. Mr. Rao joined Andhra Bank as a Probationary Officer in 1978 and served the bank for nearly 30 years. Mr. Rao is associated with PARAS since 2012 and is now heading Acquisitions, Finance and Operations departments.
Sri. Ch. Rama Prasad is former General Manager of Andhra Bank, heading the recovery division of the bank for over three years. Post retirement in 2014, he took up the assignment at Citizen Co-operative Society as Managing Director & CEO. He joined PARAS as CEO in November, 2016.